Available for work Katrina / Product Designer

Architecting Intuitive Logic for Complex Product Systems.

( Hello there )

Hi, I’m Katrina (Xuning) Li. With a dual background in Science, Information Technology, and Visual Communication Design, I apply experimental rigor and variables to design systems, accessibility, and AI workflows.

SmartHQ Marketplace

Embedded commerce into appliance journeys, driving 55% conversion and $8.9M in projected annual revenue.

Mobile Commerce
Connected Home
End-to-End UX

Three SmartHQ mobile interfaces shown beside a connected kitchen

Monogram Hearth Oven HMI

Redesigned 20+ cooking states to bring clarity and a premium brand experience to a connected oven interface.

Embedded UI
HMI
Design System

Monogram Hearth Oven installed in a bright marble kitchen

SafeTrip: Safety-Aware Hotel Booking

Designed a hotel-booking experience that uses crime data and safety insights to help solo travelers choose where to stay.

Mobile App
Travel
Data Visualization

SafeTrip hotel booking and neighborhood safety interfaces shown on two phones

GE Appliances Icon System

Created a scalable icon system that brings visual consistency across multiple GE Appliances brands and products.

Design System
Iconography
Multi-Brand

One visual language across a family of appliances.

Katrina's channel, always on.

( About )

Designer by craft,
engineer by habit.

Brisbane → Rochester → the Bay Area. A food-science student turned designer who ships her own code.

Click to play

Hype Boy NewJeans · 2022 👾

Always on repeat.